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Your Restaurant Marketing Agency

restaurant marketing agency

It’s just not enough to have delicious food, an aesthetic ambience, or friendly service anymore. Today, your restaurant’s success is intimately linked to its online presence and the effectiveness of its digital marketing strategies. Enter WestMetric, a premier Performance Marketing agency specializing in driving success for restaurants on both paid and organic social media channels.


Leveraging Facebook Paid Media for Restaurants: A Cost-Effective Approach to Attract and Retain Your Ideal Patrons

The culinary world has witnessed an unprecedented digital evolution in the past few years. With over 2.8 billion active users as of 2021, Facebook remains a dominant platform for both businesses and consumers. For restaurant owners, Facebook Paid Media emerges as an invaluable tool, allowing them to effectively market and remarket to their target audience. Even better? It’s likely more cost-effective than many assume. Here’s how:

1. Precision Targeting:
Facebook’s ad platform offers a granular level of targeting based on demographics, interests, behaviors, and more. For restaurants, this means the ability to zero in on the exact kind of patron you wish to attract—be it young families, vegan enthusiasts, or corporate professionals. Instead of spending resources reaching a general audience, your dollars are laser-focused on those most likely to visit and love your restaurant.

2. Engaging Ad Formats:
From carousel ads showcasing your best dishes to immersive video content giving a behind-the-scenes kitchen tour, Facebook Paid Media allows restaurants to craft compelling stories. These diverse formats ensure your marketing message is not only seen but also remembered.

3. Remarketing Potential:
Perhaps one of Facebook’s most potent features is the ability to remarket to previous visitors. Using the Facebook Pixel, restaurants can target users who have visited their website but perhaps didn’t make a reservation. By serving them tailored ads (perhaps a special discount or a new menu item), restaurants can re-engage potential patrons, increasing the chances of conversion.

4. Budget Flexibility:
Contrary to popular belief, you don’t need a colossal budget to see results with Facebook Paid Media. Facebook allows advertisers to set daily or lifetime budgets, and its bidding system ensures you’re getting the most value out of every cent spent. Whether you have $50 or $5,000, there’s an ad strategy that can be tailored to your financial capacity.

5. Lookalike Audiences:
Once you’ve identified your ideal patrons, Facebook allows you to target ‘Lookalike Audiences’ – users with similar profiles and interests. This significantly amplifies your potential reach, allowing your restaurant to tap into new markets that are likely to resonate with your brand.

6. ROI Analysis:
Every dollar spent is trackable. With Facebook’s comprehensive Insights and Analytics, restaurants can precisely measure their return on investment. This data-driven approach ensures restaurants can continuously refine their strategies, ensuring optimal performance for minimal spend.

7. Integration with Instagram:
Given that Instagram is under the Facebook umbrella, advertisers benefit from seamless integration between the two platforms. This means your paid ads can effortlessly span both platforms, reaching a broader yet targeted audience—especially the younger demographic prevalent on Instagram who loves to share their dining experiences.

8. Community Building:
With Facebook Paid Media, it’s not just about immediate conversions. Sponsored content can encourage users to ‘like’ and ‘follow’ your restaurant’s page, fostering a sense of community. This long-term relationship building often results in higher lifetime customer value, all for an initial minimal ad spend.

9. Seasonal Campaigns:
Whether it’s a Valentine’s Day special menu or a Christmas buffet, Facebook’s ad scheduling feature allows restaurants to run timely promotions. This ensures you’re spending budget only when it matters most, maximizing potential returns.

10. Collaborative Promotions:
Through partnerships and sponsored tags, restaurants can collaborate with local businesses or influencers on Facebook, sharing the ad expenses and expanding their reach. It’s a win-win scenario, bringing the best of both worlds to a joint audience.

In essence, Facebook Paid Media presents a treasure trove of opportunities for restaurants. It’s not just about ad placements—it’s about strategically positioning your brand in the vast digital landscape, engaging with patrons, and cultivating loyalty. And with the platform’s flexibility and diverse toolset, even modest budgets can yield impressive results. So, if you’re a restaurant owner wondering where to invest your marketing dollars, Facebook offers a delectable proposition that’s hard to resist.



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We don’t just do “advertising”

We energize businesses through comprehensive omnichannel paid and organic growth strategies, merging cutting-edge performance media buying, impactful ad creativity, and advanced eCommerce Purchase & LTV optimization techniques. 

WestMetric does more than just “advertising.” Think of us as your business’s energy boost. We use many different ways to help your business grow. It’s like planting a garden with all kinds of flowers that bloom together!

How do we do it? We use something called “omnichannel” strategies. That’s a big word, but it just means we advertise in many places, like on the internet and TV, so we can reach more people. And we don’t just throw ads out there. We carefully choose the right places to show them.

We also make sure our ads look and sound great. Imagine a colorful and exciting poster that makes people stop and look. That’s what we aim to create for your brand!

And there’s something else cool we do. We use special techniques to figure out how often people buy things from you and how much they spend over time. It helps us make your ads even better.

Want to see how well we’ve done? Below are a couple of examples of our work for other businesses. Just like them, WestMetric can be the best Facebook ads agency for your brand too. Try us, and let’s grow together!



We drive conversions, low-cost and high-quality leads and revenue on paid social media channels. Bring your own creative or let us develop dollar-driving, brand-lifting images and videos, trust that your accounts are in good hands with your WestMetric Marketing Specialist.

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Lower your cost per conversion, increase your conversion rate and watch the leads flow in. We are experts in paid search, search ppc and search engine marketing (SEM) and specialize in getting brands over the hump. 

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Get a proposal now to get insight on what services might help your brand reach it’s online potential. You can get a multi-page PDF document with data-driven recommendations for your brand with no cost and no obligation. Complete the form and our data analysts will get to work, you’ll have a follow-up in your email inbox as soon as it’s ready. From there, you can chat with a WestMetric Marketing Specialist to fine-tune a media strategy and media plan to your needs so you can go to market ASAP. 

The proposal includes:

  • Custom-tailored recommendations for organic and Facebook ads PPC.
  • A description of the work we can do for your business. 
  • Competitor Snapshots.
  • Pricing breakdowns and examples.

WestMetric is a Los Angeles, California based ad agency. We utilize the most effective strategies developed around your specific goals and key performance indicators (KPIs). As part of our marketing materials, some of the businesses we feature are fictitious in order to protect trade secrets. The results shown in our marketing materials are not typical and the images used are simulated. It is the responsibility of the business to be legally compliant with all California laws and regulations. Results and ad performance are subject to the discretion of the ad and media platforms used. In order to better explain our paid media services, we may use logos and trademarks of Facebook, Instagram, Google, Meta, WhatsApp, Messenger, Amazon, Unity and other platforms. However, WestMetric LLC is not affiliated with these platforms and uses the images for informational purposes only. WestMetric LLC is not sponsored, endorsed, or affiliated with any of the above mentioned companies, and we respect their trademarks and images. We do not use these images to imply any form of association with any of the platforms and we will not use them for any other purpose. 


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