Orthopedic Medical DTC Performance Marketing Agency​ | WestMetric Case Study

When the owners of the Orthopedic goods family business, Smith Ortho, were looking for a way to increase their sales with DTC, they knew they needed help with their digital marketing strategy. With limited resources and no expertise in performance marketing, the team at Smith & Sons was stuck on how to move their business forward.

That’s when they decided to reach out to WestMetric for help. With WestMetric’s deep expertise in performance marketing and data-driven insights, they knew they had the right partner to help them achieve their goals.

WestMetric began by optimizing and scaling Smith Ortho’ Facebook, Instagram, SEO and SEM, and Amazon ads. With the help of cutting-edge technology and customized solutions, WestMetric was able to drive more traffic to the Smith Ortho website and generate high-quality carts.

Within the first year of working with WestMetric, Smith Ortho saw amazing results. Their sales increased by 87% year over year, and they were able to stay ahead of their competitors. WestMetric lowered their CAC by $18, increased ROAS and increased B2B LTV by 41% and 22% respectively. Thanks to WestMetric’s data-driven strategies and expertise in performance marketing, Smith Ortho was able to reach their goals and continue to grow their business.

At WestMetric, we are passionate about helping businesses succeed, no matter their size. We are proud to have been able to assist Smith Ortho in achieving their marketing goals and increasing their sales. With our help, they have been able to grow their business and stay ahead of the competition.

WestMetric is a Los Angeles, California based ad agency. We utilize the most effective strategies developed around your specific goals and key performance indicators (KPIs). As part of our marketing materials, some of the businesses we feature are fictitious in order to protect trade secrets. The results shown in our marketing materials are not typical and the images used are simulated. It is the responsibility of the business to be legally compliant with all California laws and regulations. Results and ad performance are subject to the discretion of the ad and media platforms used.